Abercrombie: Taking over the World?

          I hate Abercrombie. I proudly have never owned and rarely handled any garment hailing from this store of ill repute. The disgusting thing is that Saville Row, the famous district in London which boasts the very best in quality suit-making in the traditional mold of tailored clothing that truly is an art form has been seriously undercut by Abercrombie’s relatively recent opening of a store in the storied street.
        
          I guess Abercrombie is trying why the NFL did, and is trying to take on the European market, and I guess they are having mild success as I saw a large store in London outside of Saville Row when visiting earlier this year. However, nothing prepared me for the shock of my sartorial life.
          
          Little back story first (did you actually think I would have a linear and concise blog post?). So in Egypt, the “cool kids” who go to America to wear Abercrombie as a sign that they went to America, because you can buy Lacoste (which was all the rage last year) in Egypt and this trend (of wearing Abercrombie) has grown since Lacoste peaked last year. So Abercrombie, while relatively inexpensive (in comparison to what these rich kids wear other times [think: Dolce]) is a sign of an ability to go to America, which of course requires either the person to have an American passport or the access to a Visa to travel there, both of tremendous difficulty to attain from Egypt.
          
          Fake Dolce and Gabbana, Gucci, and Louis Vuitton is a given in any country, and many kids buy t-shirts and the like proudly displaying these storied fashion houses. Yet, I never, in my entire life, thought that I would encounter what I did: a fake Abercrombie t-shirt.

          Yes, it seems that Abercrombie has now ascended to the levels, in the minds of less fortunate people, the level of Armani and the like. Is this a good sign for Abercrombie? I am not so sure, but I think it reflects something funny about fashion; its value is simply appreciated by one’s perception of what it is. For instance Nine West is triple the price that it is in the United States, and is the choice of many well-to-do women in Egypt or funnily enough Timberland is the sportswear of middle-aged men of means. Why? Because that’s what they perceive to be the top, and as far as they are concerned, it is.

          I wonder what we value that others laugh at?

By: Osama Eisa- Editor-In-Chief

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2 Responses to “Abercrombie: Taking over the World?”


  1. 1 kmac123 August 21, 2008 at 1:32 pm

    How fascinating! As an American I had no idea that Abercrombie was such a big deal in Europe. I imagined that having so many amazing European designers to choose from, Abercrombie would be trash. I haven’t worn or wanted to wear Abercrombie since I was in high school. The only thing that the store holds for me now, is the delicious scent that permeates throughout the stores!

    I agree with you, this is very unfortunate. Abercrombie is too mainstream to be held up to Armani standards. Not that Armani doesn’t have mainstream pieces (Armani Exchange anyway), but the best of Abercrombie still falls way short.

    Truly disappointing.

  2. 2 JACkSUN August 28, 2008 at 5:31 pm

    well, i for one, think you may be correct, as you are an adult, and you wouldn’t wear abercrombie & fitch anyways. but, as a teenager, it’s the only thing to wear. it and hollister. i mean we cannot shop at banana republic, express or j. crew. but abercrombie is not cheap. compared to dolce, or armani, or even chanel, it may be cheap. BUTTT, here, it’s considered what the rich kids wear. it’s personally my favorite. i wear it all the time, everywhere, i own everything from leather treads, to fleece pants. and all in between. maybe if you spent some more time thinking about how amazing you could look in abercrombie you’d know you’re wrong.


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