Novel Conception

Brand Tags is a relatively new website with a not so relative format. Users of the website submit “tags” or words they believe are associated with a brand, eg. searching prick will turn up Hummer and Rolex, while tree hugger will turn up Whole Foods and Subaru. The site further breaks down these “tags” into alphabetical order, and makes the most popular “tags” relative in size to less popular, as well as allowing you to search by “tags” or by brand, searching Whole Foods will leave you massive overpriced “tags” and little hype “tags”. It gets pretty ambiguous at times, a novel concept none-the-less.

By: Mikhail Budhai – Style


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