A Spanish Revolution?

It has been quiet, but it seems that Spanish brands have started to become more and more prominent within the fashion world. Zara is a brand that people all over Europe know about and it is sort of like Banana Republic for them. It is Spanish, and few would know that.

When you talk to those in the investment-side of fashion they used to say that Zara was a one-off and that the Spanish market was really dominated by foreign companies. Seeing the way that Zara has spread, I am not so sure that idea is really true. Further evidence is the growth of Massimo Dutti.

Dutti, unlike its name, is not Italian, but Spanish. It seems that the Spanish have picked up on a happy medium between H&M and Armani; the mid-level fashion brand that still has the high-fashion branding and styling. I know that there are editors of this magazine who have beautiful Dutti shoes, and I own a few things from Zara.

Are we going to start looking to Spain for style now? I wonder.

By: !

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