Don’t Let This Shit Get In Your Eyes

Most people fall into one of two schools of thought when it comes to fragrances, where it counts; neck and wrist, or too much to count; either side of the neck, shirt, shirt, crotch, shirt, back (I fall into the previous thanks). I’ve just never fancied spraying cologne all over my clothes because, one, in the back of my mind I think it’ll stain my clothes somehow, and two, to fucking stretch the shit out of the bottle. British design team Boudicca just pitched an idea from stage left thats sure to catch the main actor square in the side of the head. In developing the first fragrance for Wode, they first went with the spray paint can/bottle, ingenious in itself, but get this it goes on COBALT BLUE. Yeah, like freaking spray paint. Then it eventually fades away completely along with your heart palpitations when you think you screwed that clean white oxford up. I think I’d skip the novelty and just go with the plain scent.

Read more here. Video here.

*Via – Luxist

By: Mikhail Budhai – Style


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