Design Rationale

Lately i’ve been reading up on the psychology behind design. Here are a few thoughts. 

When using a product, errors are always imminent. Is it the fault of the user? ,the product? or a combination of both. If a pilot crashes his aircraft, it is quickly assumed that HE was in error. Or was it the fault of the designer of the instrument panel? Has the product been properly tested? Was it designed to ergonomically fit a wide range of people? So what’s my point? The bottom line is that we as consumers deal with shitty products everyday, most of the time we blame ourselves for the errors. So next time you fumble, trip, bang, drop, or smash. Take it easy on yourself, take it out on the designer.


Antonio Aresco


Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps us to understand a product. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consequent to the last detail. Good design is concerned with the environment. Good design is as little design as possible. Back to purity, back to simplicity.

Dieter Rams 


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