Leave it to Nike and their designers to come up with a way to bring the Hourglass method of telling time into the modern world. Designer Limar Yaron came up with the concept and has used the Nike “Presto” platform to push the new wrist watch.
The lower circle displays the hour, while the digital sand illustrates the minutes. A half-full hourglass, obviously indicates that it is half-past the hour.
A pretty awesome design and forward thinking by Limar Yaron and Nike.