I have to admit that despite my weak spot for adidas, Nike has really obliterated its closest competitor (adidas). The market that Nike has taken from adidas which is most jarring is how Nike has taken over adidas’ dominance of the football market.
It really has come down to superior marketing. Just see our article on Nike: Ignite; the commercial is epic. Where is adidas response? No where to be seen.
You can see more into the production and the other examples of Nike V is for Victory campaign here.