September 24, 2008; 3:49am

I’m going to level with you, right from the get-go: I cannot tell you what we’re about. I realized this, just now, while trying to sleep. It is 3:49am. I have this magazine and have no idea how to describe to you “what we’re about.” 

What we are is a group of guys, who went to college together, and that’s where the similarity ends. We’re from different places, have different majors, look different, act different, dress different; some believe in God, some don’t, some drink, some don’t, some like pot, some don’t, some eat their sandwiches with crusts, others don’t. 

We want to make a magazine with eleven interviews (hence the name) that will hopefully offer insights into lives of people not like yourself. Not like myself either. We’re not a new GQ, we’re not Nylon, we’re not Fader, we’re not what you think because we don’t have a target demographic we want to exploit for money. We just want to share what we and others like, because we love it. We love culture, design, style, food, all that stuff. 

Is that “what we’re about?” No. That’s just our magazine. 

What I’m about today is different than where I will be tomorrow. It’s not because I’m young, it’s because I refuse to let what I wear, buy, or use define me. I am not a watch, a suit, skinny jeans, or a pair of shoes. 

I am a work-in-progress. We all are. I have grown in the year since I started this magazine, and in the three months this blog has been up. Check back here in a few months, tomorrow even, because chances are I look at the world different than I do now. 

Osama Eisa


12 Responses to “About”

  1. 1 Kevin September 25, 2008 at 2:07 am

    its cool that you think you are always growing, i think few people do.

  2. 2 None Given October 5, 2008 at 2:15 am

    So is this really a magazine or is this a picture book filled with pictures you stole from other websites and put up here to try to feel like you’re part of a “magazine?” In fact, what is the original contribution here? Is it the blog theme you used from someone else or the text that doesn’t fill this magazine or the ideas and photos you take from other websites?

  3. 3 bigchase October 5, 2008 at 1:34 pm

    To whom it may concern,

    We often figure that the individuals that view our “web-log” (blog) know the definition of a blog, but never taking a moment to define the logistics of a blog, we realize that there may be some confusion.

    Wikipedia should not be regarded as a scholarly source, but for this purpose, Wikipedia’s definition of a blog does just fine:

    Nearly all blogs feature, at some point, work or images that are not their own. However, with proper crediting, this is viewed as a normal occurrence (in the case of our Sartorialist references, we view their blog as a HUGE inspiration and do well to credit them with every use). Truthfully, it depends on the author(s) and how they would like to approach their blog posts.

    In the case of this magazine, we do a little bit of everything. To keep our viewers entertained, it’s nice to throw a wide variety of intriguing links, artists/musicians we may appreciate and clothes we’d die to get our hands upon. In that case, it’s almost impossible not to refer to other sources. But, that’s not to say Eleven Magazine does not exhibit our own “brains,” in the form of written text.

    In our defense, I believe we include many photos (taken by our own staff) and articles written on our own behalf, than most blogs, (take for instance Mikhail’s wonderful piece, entitled Watercolour). That, I hope, is a large part of the major appeal of this blog. So, to question our blog as possibly being unoriginal seems a bit out of place.

    Our hope is to feature articles on our blog, showcase our talents (even in the realm of photography) and see how our audience responds to our work. Right now we are in the process of making a sample magazine and we surely hope the continued support of our readers leads to a successful launch.

    For everyone who has been, supportive, has half a brain, and understands our approach, we thank you!

    Warm Regards,

  4. 4 Sal October 5, 2008 at 2:42 pm

    I’d like to give a shout out to “None Given” for publicly displaying their ignorance.

  5. 5 Tom October 6, 2008 at 9:19 am

    “none given” makes me feel better about myself on a rainy day.

  6. 6 Nicolas October 23, 2008 at 12:46 pm

    that is a really awesome “about” section..

    finally someone just being honest, instead of trying to be something they are not

  7. 7 Phil November 10, 2008 at 1:09 pm

    Are you going to have an actual published magazine? When does it come out?

  8. 8 bigchase December 4, 2008 at 4:28 pm

    Phil, hopefully the answer, “soon” is as tangible as we all want it to be. The blog was our way of testing the waters, creating some hype, as well as a form of a distraction as we further our way towards the completion of an actual published magazine. We hope you’ll stay with us and be there amongst other viewers for the reveal of Eleven Magazine.


  9. 9 Ivan V. March 3, 2009 at 2:02 am

    Loving the blog so far guys! The staff playlist is a great addition!

  10. 10 rushel March 12, 2009 at 4:51 am

    This is by far the best “About Section” I have ever seen on…anywhere, really. Well written–I’ll looking forward to checking out the blog and clicking that RSS button.

  11. 11 iapetus March 31, 2009 at 3:39 pm

    neat typography in your banner
    eleven’s a good number, I hope you use it well

  12. 12 meg September 7, 2009 at 8:21 pm

    Your “about” is very existential.

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